Thus, an attempt to reach young smokers, starters, should be based, among others, on the following major parameters:source: http://188.8.131.52/search?q=cache:WyXhqWgvh2IJ:www.rim101.net/rm0507brown.html+%22Federal+Trade+Commission%22+%22staff+report%22+%22cigarette+advertising%22+A901268&hl=de&gl=at&ct=clnk&cd=4
- Present the cigarette as one of a few initiations into the adult world.
- Present the cigarette as part of the illicit pleasure category of products and activities.
- In your ads create a situation taken from the day-to-day life of the young smoker but in an elegant manner have this situation touch on the basic symbols of the growing-up, maturity process.
- To the best of your ability, (considering some legal constraints), relate the cigarette to 'pot', wine, beer, sex, etc.
- Don't communicate health or health-related points.