E-mail received on June 25, 2019:

PMI funded Change Incorporated (part of Vice Media), is filming smokers and invited panel guests at venues around the UK – presumably following up on full page ads in UK press fairly recently. I was contacted by a producer from company Innovision inviting me to participate in an Edinburgh event. 

Worryingly she noted that [sic] "Change Incorporated has been set up by VICE Media in order to reach its huge national demographic of young people in the hope that it’s brand – which is regarded as ‘cool’ and ‘knowledgeable’ will reach people in a way that more traditional campaigns are failing to do."

Rather more honesty than their funders may have anticipated…