Am 17.11.2022 um 15:29 schrieb Sarah Hughes:

The 2022 World Cup kicks off in Qatar this weekend on November 20th and FIFA, WHO and authorities in Qatar have made significant efforts to ensure it will be tobacco-free. Tobacco sponsorships aren’t permitted and stadia hosting the matches will be smoke-free.


However, we know the industry sees opportunity in large, young audiences. In countries around the world where football fans are watching, we expect tobacco companies will try to exploit interest in the World Cup. This may include tactics such as:


If you spot any tobacco industry activity related to the World Cup, please share the evidence with STOP, providing brief details and pictures/ links if possible at:




and we’ll call it out, where we can.


In the meantime, read more about tobacco industry sponsorship of football on TobaccoTactics and listen to the recording of last week’s Twitter Spaces event, hosted by WHO, for more about:

➡️the tactics the industry uses to reach football fans

➡️why sports & tobacco don’t mix

➡️why all countries should enjoy #tobacco-free sport.


Thank you for your help in holding the industry accountable for trying to reach sports fans!


Sarah Hughes (she/her)

Partnership Manager 

STOP, a tobacco industry watchdog 

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