Passionate fighters for nicotine products on the free market: Some may want to help the small group of smokers, who think that they cannot stop combustibles without e-cigarettes, some may be biased and disregarding the overwhelming results of independent research and others may be bought by the tobacco and nicotine industry. Some of the following names appear time and again in campaigns which seem to pretend to care about health, but in fact promote business with nicotine products and undermine the "end game" efforts.

David B. Abrams, PhD; Marion Adler, PhD; Jasjit S Ahluwalia, MD, MPH, MS; Sanjay Agrawal, MD, MBChB; Deborah Arnott; Philippe Arvers, MD, PhD; Frank Baeyens, PhD; Shamsul Bahri Mohd Tamrin; Scott D. Ballin, JD; Clive Bates, MA, MSc; Linda Bauld, PhD (social policy); Robert Beaglehole, MD, DSc, FRSNZ; Beem FM; Mihi Blair (Ngāti Whātua); Anne Borgne, MD; Ron Borland, PhD; Botts Tanaia & David; Thomas H. Brandon, PhD; John Britton, MD (Nottingham); Dr Jamie Brown, PhD CPsychol; Jean-Pierre Couteron; Sharon Cox, PhD; Kenneth Michael Cummings, PhD; Lynne Dawkins, PhD; Jean-Michel Delile, MD; Allan C. Erickson; Jean-Franšois Etter, PhD; Konstantinos Farsalinos, MD, MPH; Prof. Antoine Flahault, MD, PhD ; Jonathan Foulds, PhD; Thomas J. Glynn, PhD; Peter Hajek, PhD (Psych); Wayne Hall, PhD; Natasha A. Herrera; Martin J Jarvis, DSc OBE; Martin Juneau , MPs, MD, FRCPC; Dr.Aparajeet Kar, MD; Leon Kosmider, PhD, PharmD; Lynn T. Kozlowski, PhD; Hiroya Kumamaru, MD, PhD; David Levy, PhD (Economics); Bernd Mayer, PhD (Chemistry); George Laking, MD; Christopher E. Lalonde, PhD; Murray Laugesen QSO; Jacques Le Houezec, PhD; William Lowenstein, MD; Karl E Lund, PhD; Bernhard-Michael Mayer, PhD; Olivia Maynard, PhD; Andy McEwen, PhD; Ann McNeill PhD; Klim McPherson, PhD, FMedSci, Hon FRCP; Colin Mendelsohn; Robin Mermelstein, PhD; Faares Mili, MD; Thomas J. Miller; Marcus Munaf˛, PhD; Raymond Niaura, PhD; Caitlin Notley, PhD; David Nutt, DM, FRCP, FRCPsych, FMedSci, DLaws; Riccardo Polosa. MD; Konstantinos Poulas, PhD; Philippe Presles, MD; Lars M. Ramstr÷m, PhD; Vaughan Rees, PhD; Rose Jed E; Steven A. Schroeder, MD; John R. Seffrin , PhD; Lion Shahab, PhD; Harry Shapiro, MD; Rajesh N. Sharan, PhD.; Michael Siegel, MD; Gerry Stimson,PhD; Roberto A Sussman, PhD; David Sweanor, JD; Professor Umberto Tirelli MD ; Natalie Walker, PhD; Kenneth Warner, PhD; Willette PN; Alex Wodak; Naohito Yamaguchi, MD; Ben Youdan.

Some may also be found in a  letter writing campaign aiming to disturb the COP-9 of WHO-FCTC in 2021 (and in blogs written by Philippe Poirson, Nancy Loucas, etc.). Remarkable is the fast and worldwide distribution of such campaigns by PR agencies. They also distribute biased studies, which serve interests of the tobacco industry, quickly and before peer review. So bought authors get much more attention than they deserve from a scientific point of view.